This session explores the background and context behind the global influence of K-content and discusses the strategic vision for the future of K-content.

WOOJIN CHA|Principal, Neo Vibe Lab

• Executive Producer of the Documentary ‘K-Pop Generation’
• Member of the Cultural Arts Advisory Committee, under the Minister of Culture, Sports and Tourism
• Author of <The Business of Selling Perspectives>
• Corporate Speaker for SM Ent., HYBE, SAMG Ent., and Kakao

K-POP artist IP grows through a virtuous cycle with its fandom.
In this session, we will share the “Strategic Mechanism” of commercializing fandom needs, focusing on real-world cases from HYBE’s video media content business.

SAEBOM TAK|LEAD, Content Business, HYBE Media Studio

• Head of HYBE Video Rights, Content Sponsorship, and Theater Operations
• Co-Executive Producer (BTS Comeback Live: ARIRANG)
• Former Lead of Channel Branding and Content Marketing (CJ ENM tvN)
• Former PM of Content Commerce Business (CJ ENM)

Content experiences growth when it connects with a dedicated fandom.
Using CCXP, the world’s largest pop culture festival, as a primary case study, this session explores the unique growth opportunities provided by offline fandom platforms. It will delve into why global corporations are increasingly focusing on K-content and discuss strategic ways to expand global fandoms through offline platforms within Korea.

We share the preparation, results, and key takeaways from a global gaming company’s expansion into the rapidly growing Indian market, focusing on the launch of BGMI and new titles.

MINU LEE|Head of IN Publishing Department, KRAFTON

• Advisory Committee Member of Korea Creative Content Agency 2026-2027
• Speaker, Content Industry Forum 2025
• Panelist, Gaming Matters Dubai 2025
• Speaker, Daegu Content Industry Strategic Forum 2025
• Speaker, MOLOCON 2024

“SAMG Ent. transforms IP into a global fandom-driven business model, not just simple content production.”
K-Content is evolving into a fandom-driven industry.
SAMG Ent. introduces its IP strategy, designed for the global market from the initial planning stages, and showcases its growth framework—from Content to Fandom to Revenue—through the success of ‘Catch! Teenieping.’

JAY BAE|Head of Global Business, SAMG Ent.

• Head of Global Music Business & Partnerships (TikTok/ByteDance)
• Manager of International Business & Performing Arts Division (CJ Ent.)
• Business Manager of Smart TV Division at LG Electronics